https://www.theharshitgupta.com/blog GTM, ICP research, brand positioning, marketing analytics, and AI-assisted marketing strategy for startups, D2C brands, and small businesses. en https://www.theharshitgupta.com/blog/chatgpt-prompts-for-marketing https://www.theharshitgupta.com/blog/chatgpt-prompts-for-marketing Twenty copy-paste ChatGPT prompts for ICP research, positioning, content, and ad copy, so you can use AI to market smarter, not just faster. AI Marketing Thu, 11 Jun 2026 10:44:12 GMT https://www.theharshitgupta.com/blog/marketing-strategy-for-startups https://www.theharshitgupta.com/blog/marketing-strategy-for-startups A practical marketing strategy for startups with little or no budget. Learn the steps that actually drive early growth without burning cash on ads that do not convert. Startup Marketing Wed, 10 Jun 2026 08:52:10 GMT https://www.theharshitgupta.com/blog/what-is-an-ideal-customer-profile https://www.theharshitgupta.com/blog/what-is-an-ideal-customer-profile An ideal customer profile (ICP) is the type of customer who gets the most value from your product. Learn what an ICP is, why it matters, and how to build one with a clear example. Customer Research Wed, 10 Jun 2026 07:52:24 GMT https://www.theharshitgupta.com/blog/what-is-a-go-to-market-strategy https://www.theharshitgupta.com/blog/what-is-a-go-to-market-strategy A go-to-market (GTM) strategy is your plan to launch and grow a product the right way. Learn what it includes, why it matters, and how to build a simple one you will use. GTM Sun, 07 Jun 2026 17:45:40 GMT https://www.theharshitgupta.com/blog/brand-positioning-mistakes-d2c https://www.theharshitgupta.com/blog/brand-positioning-mistakes-d2c If your D2C brand sounds like everyone else, customers cannot tell you apart, so they buy on price. Here are 5 positioning mistakes and how to fix them. Positioning Thu, 04 Jun 2026 18:31:17 GMT https://www.theharshitgupta.com/blog/go-to-market-strategy-for-startups https://www.theharshitgupta.com/blog/go-to-market-strategy-for-startups Forget the 40-slide GTM deck. Here is a lean, one-page go-to-market framework that helps you launch, learn, and iterate fast. GTM Thu, 04 Jun 2026 18:31:17 GMT https://www.theharshitgupta.com/blog/how-to-define-your-icp-in-7-days https://www.theharshitgupta.com/blog/how-to-define-your-icp-in-7-days Most founders target 'everyone' and reach no one. Here is a 7-day, research-led process to define an Ideal Customer Profile that actually sharpens your marketing. ICP Research Thu, 04 Jun 2026 18:31:17 GMT