20 ChatGPT Prompts for Marketing (Copy-Paste)

Good prompts get good results. Here are 20 copy-paste ChatGPT prompts for marketing, grouped by job. Replace the bracketed parts with your details, and always edit the output in your own voice.

Quick rule: Context + a specific ask + a format = a good prompt. Vague prompts give vague answers.

How to prompt well

Context + a specific ask + a format = a prompt that delivers.

ICP and research prompts

1. "Act as a market researcher. Based on this description of my business [paste], draft an ideal customer profile with sections for firmographics, core problem, goals, and buying triggers."
2. "Summarise the top 5 pain points from these customer reviews [paste] and the exact phrases customers use."
3. "List 10 buying triggers that would make my [ideal customer] start looking for a solution like mine."
4. "Write 10 open-ended customer interview questions about [problem]."

Positioning and messaging prompts

5. "Write 5 positioning statements for [product] for [audience], using the format: for X who Y, we are a Z that does W, unlike A we B."
6. "Rewrite this homepage headline to lead with the customer outcome: [paste]."
7. "Give me 10 value proposition options for [product], each under 12 words."
8. "List the top 3 objections my [ideal customer] has, and a one-line response to each."

Content prompts

9. "Brainstorm 20 content topics for [audience] around [pillar]."
10. "Write an outline for a blog post titled [title], with H2 sections."
11. "Turn this blog post into a 6-slide carousel with a hook and one idea per slide: [paste]."
12. "Repurpose this post into 3 short social captions in my voice: [paste]."
13. "Write 5 hooks for a post about [topic] that lead with a number or result."

Ad and email prompts

14. "Write 5 ad headlines and primary texts for [product] targeting [audience]."
15. "Write a 4-email welcome sequence for someone who downloaded my [lead magnet]."
16. "Draft a cold outreach message to [persona] offering [value], no hard pitch."
17. "Rewrite this email to be shorter and clearer: [paste]."

Analysis prompts

18. "Given these metrics [paste], what 3 things should I focus on improving and why?"
19. "Suggest 5 A/B tests for my landing page based on this copy: [paste]."
20. "Act as a skeptical customer and poke holes in this offer: [paste]."

A quick example

Illustrative example, not a named client: a founder used prompt #2 on 30 reviews and prompt #6 on her homepage in one sitting. The review summary gave her the customer's exact words; the headline rewrite put them front and centre - and the page finally sounded like the customer, not the company.

Use them on a clear foundation

Prompts work best when AI knows your ICP and positioning. For the full approach, see how to build a content strategy with AI and AI marketing tools every founder should use.

Key takeaways

• Add context, a specific ask, and a format to every prompt.
• Always edit AI output into your own voice.
• Use prompts on top of a clear ICP and positioning.
• Treat prompts as drafts, not final copy.

Frequently asked questions

Which ChatGPT prompt should I start with? The ICP draft (#1) and the review summary (#2) - they sharpen everything else you write.

Do I need a paid AI plan for these? No. These prompts work on free tools, though paid plans handle longer inputs more comfortably.

Why does my output still sound generic? Add more context and your own voice, and always edit. Raw output is a starting point, not the finish.

Want this turned into a system? See my AI Content Strategy System and grab the free ICP Clarity Checklist.