Find Your Best Customers: ICP & Positioning Workshop
A beginner-friendly 90-minute session for founders, freelancers, consultants, and small business owners who want clearer targeting, sharper messaging, and better leads.
Start small. Validate demand.
The first version should be live, not recorded. You will learn what people ask, what they struggle with, and what they are willing to buy next.
What you will explain in the 90-minute workshop.
Why most marketing does not convert
Understand why vague audiences, broad messages, and random content usually fail.
ICP in simple language
Learn what an Ideal Customer Profile really means and how it differs from a generic target audience.
Customer research without guessing
Use reviews, competitor pages, LinkedIn, YouTube comments, Reddit, and AI to find real customer language.
Build a simple buyer persona
Map pains, buying triggers, objections, desired outcomes, and decision criteria.
Write your positioning statement
Use a simple formula to explain who you help, what problem you solve, and why you are different.
Turn ICP into content and offers
Create content angles, hooks, and offer messages that speak to your selected customer.
Q&A and next steps
Ask questions and learn how to apply this through a done-for-you ICP or GTM sprint.
What people get from the paid workshop.
- ✓ICP worksheet
- ✓Buyer persona template
- ✓Positioning statement formula
- ✓30-day content idea framework
- ✓Free audit path for people who want done-for-you help
What to post to promote it.
- - ICP mistake: why targeting everyone kills your conversion.
- - Before/after positioning rewrite for a small brand.
- - AI prompt to research customer pains from reviews.
- - Founder lesson: one clear customer beats five vague audiences.
- - Mini teardown: what a homepage says vs what buyers need to hear.
- - Free checklist CTA: download and define your ICP this week.
Every post should point to either the free checklist or the workshop waitlist. Keep the message simple: clear customer, clear problem, clear offer.
Not sure what your marketing is missing? Find out for free.
Request a free 3-point audit: one positioning gap, one funnel issue, and one growth opportunity, specific to your business.