Selected Work
Strategy projects & sample deliverables.
These are representative samples that show the structure and depth of my work: the problem, the research, the strategy, and the deliverable.
B2B SaaS / GTM
NudgeAI Go-To-Market Plan
ICP, competitor gaps, positioning, and a 90-day launch roadmap for a B2B sales intelligence product.
View sample PDF →
D2C / Brand Strategy
Glow & Co ICP & Personas
Audience strategy and buyer personas for a D2C skincare brand, with messaging and content direction.
View sample PDF →
Research / Positioning
ICP & Buyer Persona Research
A productized research deliverable: pains, buying triggers, objections, competitor insight, and messaging angles.
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