Helping founders find their best customers and the message that sells.
I help startups, D2C brands, and small businesses clarify their ICP, sharpen positioning, and build practical marketing systems using research, analytics, and AI-assisted strategy.
Productized strategy, built to be executed.
Clear deliverables and practical roadmaps you can act on immediately, not a long report no one reads.
ICP & Buyer Persona Research
Know exactly who to target, what they care about, why they buy, and how to message them, from reviews, competitors, and AI-assisted analysis.
GTM Clarity Sprint
ICP, positioning, competitor scan, offer messaging, and a 30-day content & campaign roadmap, delivered in days.
Brand Positioning Rewrite
A sharper one-line positioning, homepage hero rewrite, offer messaging, and clear differentiation buyers understand fast.
Founder Growth Playbook
ICP deck, funnel map, content pillars, KPI dashboard structure, and complete marketing direction before you hire or scale.
Marketing Analytics & KPIs
A simple KPI framework and dashboard so you track leads, conversion, and growth, not vanity metrics.
AI Content Strategy System
Content pillars, a 30-day calendar, a hook bank, and an AI-assisted repurposing workflow tied to leads.
Sample strategy projects.
Portfolio samples that show how I think: problem, research, strategy, and a practical deliverable.
NudgeAI Go-To-Market Plan
ICP, competitor gaps, positioning, and a 90-day launch roadmap for a B2B sales intelligence product.
View sample PDF →
Glow & Co ICP & Personas
Audience strategy and buyer personas for a D2C skincare brand, with messaging and content direction.
View sample PDF →
ICP & Buyer Persona Research
A productized research deliverable: pains, buying triggers, objections, competitor insight, and messaging angles.
Request this service →A clear process, not a guessing game.
Structured, fast, and built so you can act on the output immediately.
Discover
I review your business, offer, audience, and competitors to find where the real gaps are.
Research
Reviews, competitor scans, and AI-assisted analysis to uncover customer language and intent.
Strategize
ICP, positioning, messaging, and a roadmap mapped to your goals and channels.
Deliver
A practical document and a short walkthrough so your team can execute right away.
Ideas on GTM, positioning & growth.
Practical marketing thinking for founders and operators.
Not sure what your marketing is missing? Find out for free.
Request a free 3-point audit: one positioning gap, one funnel issue, and one growth opportunity, specific to your business.