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D2C / Brand Strategy
Glow & Co ICP & Personas
Audience strategy and buyer personas for a D2C skincare brand, with messaging and content direction.
Problem
The business needed clearer customer focus, positioning, and practical next steps.
Approach
The work combined audience research, competitor analysis, messaging, and GTM planning.
Output
A practical strategy deliverable designed to guide targeting, content, and campaign decisions.
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